Owelympic off-sales

The city of Vancouver is already home to over 600 billboards but I don't recall hearing much fuss about it till the Squamish Nation submitted plans to erect a further six on First Nations land to raise some much needed Owelympic advertising dollars for their community.

Please. If you're already ok with the existing 10' by 18' LED appeals to your fondest shopping desires, then you'll surely also be able to handle these.

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What I'm wondering though is what will be going up on those six FN billboards?

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Vanoc has spent $40-million to buy up all the public advertising space around the city in order to guarantee exclusive Owelympic branding rights to the corporations who have paid for it.

They even got Gordo to push for a law allowing municipal workers to remove what they call "ambush marketing" from your home should you suddenly feel moved to display a massive Kool Aid logo in your livingroom window between Feb 1st and March 31st.

So will "ambushers" be buying up space on those FN electronic billboards?

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Personally I'm hoping there'll be room on them for a few community messages as well. I know I've got mine ready.

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Post continues with more Owey shenanigans at The Beav.

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Soldier chic

Sears has signed a deal with the U.S. Army to launch the All American Army Brand's First Infantry Division clothing collection - "the first time the U.S. Army has officially licensed its marks and insignias."
The collection, slated to launch nationwide in October, will be made up of "authentic lifestyle reinterpretations".

The Army will also be test piloting an "Army Experience Center" in a mall in Philadelphia "to help visitors virtually experience aspects of Army life" and to build recruitment.

Well, hell, son, you're already wearing the uniform...

Still, you have to feel sorry for the poor "U.S. Army spokesperson" who was made to 'wear' this :

"By incorporating the Army's timeless traditions with iconic styling and unparalleled standards for performance, fit and function, consumers can wear the pride they feel for our troops."

And may I suggest a nice pump to go with that, sir? No? How about a tour in Iraq?