As the Cons shop their party logo onto Pierre Bourque's stock car in an effort to target that all-important NASCAR dad demographic, I'm thinking that the WWF dads (pronounced WOOF dads) are probably up next.
Faked pugnacious histrionics in a fixed fight - it's perfect.
Best line on the current foray into "Getting Things Dumb" came from Bourque himself who explained :
"NASCAR provides a "terrific medium" to spread the party brand as Canadians switch from traditional sources of information, such as newspapers and television, to reading logos painted on cars instead."
"It's a natural fit for them," he said of the Cons.
Referring to the other parties, Bourque, who also drives the Con message on his News Swatch website, mused, "I don't know why they didn't think of it first."
Red Tory thinks it might have something to do with conjuring up an image of "making a lot of noise while going endlessly round in circles".