"In the weeks before the budget, a Liberal strategist said, the Conservatives bought airtime to run 1,600 ads. “We had 131, and the NDP had, like, 25 or something,” the Liberal said. “It was a massacre.”And then there's the best democracy media concentration can buy.
Dwayne Winseck tracked 62 daily newspapers from the ten main newspaper groups in Canada comprising 97.5% of the industry. QMI Sun Media has 18 papers while Post Media is the largest publisher of English-language daily newspapers in Canada at 12, plus another 8 weeklies. Together these two account for just over 50% of the market share.
He found that 21 out of 22 editorial endorsements that advocated for a specific candidate for Prime Minister - including 10 from Post Media and 6 from Sun Media - plumped for Harper. As noted by Winseck, that's 95%.