"All the recent research on Israel's image or brand in America indicates that the one demographic group that has the least positive knowledge of Israel in America is men under 30. To them, Israel is a place of armed military conflict and little else."
"We have to find the right hook. And what's relevant to men under 35?
The Americans get targeted with Babes in the Holy Land; Canadians will be getting the coronary stent.
P.S. Dear Jerusalem Post : All the wonderful goodwill generated by your report on the rebranding Israel campaign is unfortunately somewhat diluted by your having a "Bomb Iran? Vote now!" NewsMax poll on the comments page accompanying the article.