Friday, August 08, 2008

How would you rank your interest in the Olympics?

Interesting poll results at Maclean's so far, not that they'll be reflected in the coming deluge of Olympic media saturation.
NBC announced yesterday it has raked in more than $1 billion in advertising revenue for the event so far, coincidentally the same amount it will be spending to secure the rights to the 2010 Games in Vancouver.

1 comment:

West End Bob said...

So it looks like a net gain of "$0" for NBC then, eh? How sad. :(

Vaughn Palmer on AspeRadio this morning kept referring to The Olympics (TM) as "a racket." My sentiments exactly.

Whenever I see those Pontificating, Pompous, Pampered IOC members making Pronouncements, it makes me want to Puke . . . .

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