VANOC trademarks "with glowing hearts"

G&M : "Earlier this month, VANOC quietly applied to the Canadian Intellectual Property Office for trademark rights to the phrase "with glowing hearts," part of the well-known refrain in O Canada: "With glowing hearts we see thee rise, the true North strong and free."

Presumably the phrase will be added to their previously trademarked "winter, gold, silver, bronze, sponsor, Vancouver, Whistler, 2010, tenth, medals, and games", all of which are off-limits to businesses which have not paid for the privilege of becoming a Five Ring Circus sponsor.

So if you were just about to launch "Laundry Bleach With Glowing Hearts", or "With Glowing Hearts Diesel Fuel", or "Dietary Supplements With Glowing Hearts and Edible Fats", you're shit out of luck.
Ditto : "With Glowing Hearts Beer Blogs and Bathrobes"

I'm already starting to regret missing out on that last one.