In an old science fiction story by Damon Knight, aliens arrive on Earth and provide us with some of the advanced tech and cheap unlimited power they enjoy on their home planet - which we are encouraged to visit as part of a ten year exchange program. As people trundle happily off into the spaceships, the narrator steals an alien book, along with an alien/earth dictionary, and manages to translate the title : "To Serve Man". That sounds pretty nice but further translation reveals it to be a cookbook.
Stephen Harper's "Here For Canada" campaign pitch strikes me very much the same way.
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