The ad features a famous utterance made by John F. Kennedy during his visit to Canada in 1961 :
"Geography has made us neighbours ... economics has made us partners"
"Economic integration is happening. Our businesses and consumers are making it happen"
"Building a competitive North American platform is essential"
"to engage the world as a North American economic powerhouse."
"a strong, dynamic, and increasingly integrated North American economy."
"we need to continually position ourselves better — position North America better"
"we build things together for North America"
"the North American economic partnership is working"
"we can improve the safety of products available throughout the North American marketplace"
"developing a sectoral approach to improving North American competitiveness"
"committed to keeping the North American supply chain running smoothly"
"we must stake-out a strategic position for North American companies"
"We [Canada] are champions for improvements to the infrastructure that our North American industries depend on."